Media Kit

Photo credit: Hal Shipman

Official bio (short version)

Michele Wucker coined the term “gray rhino” to draw attention to the obvious risks that are neglected despite – indeed, often because of- their size and likelihood. The metaphor has moved markets, shaped financial policies, and made headlines around the world. Michele’s 2019 TED Talk has attracted more than two million views. She is the author of three books including the international bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore (St Martin’s Press, 2016). which China’s leadership has used to frame and communicate its crackdown on financial risk. Drawing on three decades of experience in financial media and think tank management, turnarounds, and economic policy analysis, Michele is founder of the Chicago-based strategy firm Gray Rhino & Company. She has been honored as a 2009 Young Global Leader of the World Economic Forum and a 2007 Guggenheim Fellow.

Michele also is the author of LOCKOUT: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right (PublicAffairs, 2006/7) and WHY THE COCKS FIGHT: Dominicans, Haitians, and the Struggle for Hispaniola (Hill & Wang, 1999/2000).

Her previous positions include Vice President for Studies at The Chicago Council on Global Affairs; President of the World Policy Institute; and Latin America Bureau Chief at International Financing Review. Her writing has appeared in publications around the world including, The Guardian, The New York Times, The Washington Post, and The Wall Street Journal. She has been interviewed by many media including National Public Radio, CNN, CNBC, MSNBC, and Fox News.

Click here for THE GRAY RHINO press release

Contact St. Martin’s Press for review copy requests.

Click here to contact Michele directly.

Click here for Q&A with Michele Wucker about THE GRAY RHINO

Click here to see recent media coverage

Click here for hi-res author photo (photo credit Hal Shipman)

Click book cover image below to enlarge and download jpeg:

cover of book "THE GRAY RHINO" with rhino standing in the middle of a road walking toward the reader

thegrayrhino 3D cover