You Are What You Risk Is Now in Paperback

We’re delighted to share that You Are What You Risk: The New Art and Science of Navigating an Uncertain World is now available in paperback in addition to the existing hardcovere-bookdigital audiobook, and audiobook CD formats.

Interested in getting copies for your team or clients? Get in touch about bulk purchase discounts along with bonuses like a customized book club, virtual fireside chat, workshop or other interactive ways to help your organization and customers improve their risk relationships.

Learn why you take the risks you do (or don’t) and how to use these insights to seize more opportunities and avoid common pitfalls; to work better as a team; to communicate better with clients, investors, and other stakeholders; and to feel more confident making decisions amidst uncertainty.

Apply key takeaways to avoiding stereotypes in investing, recruiting, promoting, managing, and leading. 

Download the Readers Guide HERE.

Choosing You Are What You Risk as a book club selection? Email for more information about support for your book club.

Endorsements

“As we all deal with multiple 21st century risks… it’s important to stop and recognize that each of us defines and manages ‘risk’ differently, based on an almost unlimited number of influences. That’s what author, TED Talk star and former think tank executive Michele Wucker says in her ground-breaking new book, You Are What You Risk.” ? Forbes

“You Are What You Risk introduces a new vocabulary for talking about these threats. Everyone has a personalized “risk fingerprint” that describes what kind of risk-taker they are, shaped by their personality, upbringing, and experiences. Strengthening your “risk muscle” can help you make good decisions.  Wucker’s focus zooms in to examine personal predicaments and zooms out to global crises, analyzing how people wrestle with choices and uncertainty.” ? The Grist

“A game changer for day traders.” — Kim Ann Curtin ? author of Transforming Wall Street: A Conscious Path for a New Future

“There’s a huge need in the business world to better understand the human factors behind how we perceive and evaluate risks, and there’s no better guide than Michele Wucker. Drawing on the stories of compelling risk-takers, practical research, and proven strategies, You Are What You Risk treads essential new territory for executives who want their organizations to be innovative, creative, and industry leaders.” — Danielle Harlan, author of The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership

“The world is complex. But if we can’t be aware of all things happening everywhere all the time, can we at least have a framework for understanding what risks loom large and small in our lives, and start to think rationally – as individuals, companies, governments, and societies – about how to respond? You Are What You Risk delivers that story, that framework, and that action plan.”
  — Parag Khanna, author of Connectography and How to Run the World

“This is an important book, one that you’ll be talking about and thinking about for a long time. It’s a chance to understand how to make better choices about the lives we’re busy building.” — Seth Godin, author THE PRACTICE

“As Silicon Valley illustrates, risk attitudes and behaviors are at the heart of why organizations and economies thrive or head for disaster. In You Are What You Risk, Michele Wucker explores the dynamics behind individuals’ and companies’ relationships with risk, from personal experience to cultural values to policy ecosystems. Her original insights and practical recommendations will help readers choose healthy risk-taking over dangerous missteps in business, life, and the world.”

  — Deborah Perry Piscione, author of Secrets of Silicon Valley and The Risk Factor

“Whether you’re an investor, entrepreneur, of simply trying to forge your career strategically in any field, you’ll benefit from Michele Wucker’s innovative, clear-eyed approach to taking wise risks and navigating uncertainty. This book will help you to get from ordinary to extraordinary.” — Laura Huang, Professor of Business Administration at Harvard Business School and Author of EDGE: Turning Adversity into Advantage

You Are What You Risk China Edition

The Chinese edition of YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World (Pegasus Books, April 2021), translated by Feng Yi and Zhang Liying, as “Gray Rhino 2: How individuals and Organizations Dance with Risk,” was published in September 2021 by CITIC Press Group to high praise.

The book is part of the Rhino Books imprint featuring high-profile business books by international authors, which was created in 2017 around THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore (translated as The Gray Rhino: How to Deal with High Probability Crisis).

Cover of white book cover with red simplified Chinese characters for "GRAY RHINO 2" and image of fingerprint superimposed on a rhino

From the publisher:
“The popularity of the author and the popularity of the previous book. “Grey Rhino: How to Deal with High Probability Crisis” has become a well-known, hotly discussed and widely used phenomenon-level vocabulary since it was published by CITIC Publishing House in 2017. “Gray Rhino: How Individuals and Organizations Dance with Risk” is not only an extension and supplement to the concept of “gray rhino”, but also a deeper and more microscopic exploration of the essence of “risk”. We cannot ignore the constructive significance of this book for every reader, enterprise, government, and country in the future. “Gray Rhino 2: How Individuals and Organizations Dance with Risks” will once again become a work of the era with great influence with its acumen, foresight and professional depth of content.”

Praise for the China edition of YOU ARE WHAT YOU RISK/Gray Rhino 2:

SINA FINANCE Book recommendation: “This book is Michele Wucker’s new masterpiece.”

Wucker’s “Grey Rhino: How to Deal with a High Probability Crisis” allows us to improve our awareness and trade-offs in the face of political and commercial risks. Her new book reveals to us that individuals at risk, their risk personality, organization, and society’s dynamic feedback loop will affect citizens, organizations, and the government’s different perceptions, reactions, and response results to risks. Building a good risk ecosystem, establishing healthy risk relationships, and fairly distributing risks-related gains and losses, so that as many people as possible can live a better life, should be our principles and pursuit of understanding and weighing risks. 
— Wu Xiaoling (Executive Vice President of China Finance Society)             

??There are various gray rhino risks in the current society. Personal risks, policy risks, professional risks, economic risks, organizational risks and global risks are intertwined to shape our lives, work and the world. Wucker’s new book, based on the tremendous changes that have taken place in the world in recent years, deeply explores how we make our own choices based on our unique risk fingerprints, and how risk choices shape the relationship between individuals, organizations, and society, and help us inspire us. Work together to build a benign risk ecosystem to support the sustainable development of the economy and society.?
— Xiao Gang (Member of the National Committee of the Chinese People’s Political Consultative Conference)  

??The great changes unseen in a century and the superposition of super-epidemics mean that this era is one of frequent occurrences of “black swan” and “gray rhino” events. To gain insight into the new laws of this era, we should peruse this new book by Wucker. This book is not only an extension and supplement to the concept of “gray rhino,” but also a deeper and more micro-systematic exploration of “risk,” which has constructive significance for individuals, enterprises and governments.
–Liu Yuanchun (Vice President of Renmin University of China, Economist)    ?

??We have entered an era of comprehensive, full-time, and global risk. Whether it is an individual or an organization, how to accompany risks and build a constructive relationship with them will determine their future. Wucker’s new book provides guidance and an operating system for this.
-Qin Shuo (China Commercial Civilization Research Center, initiator of Qin Shuo Moments of Friends)  

??Risk has become the norm in this era. The theme of Wucker’s new book is how to deal with the endless risks. There is no uniform standard answer, and people of different cultures, generations, and personalities have different views on risk. You need to understand your “risk fingerprint” first, and then exercise your “risk muscles.” This book is a survival guide everyone needs to read in the age of risk.
–He Fan (Professor of Economics at Shanghai Jiaotong University, author of “Variables“) 

??The big change that has not been seen in a century is also a big opportunity that has not been seen in a century. “Danger” and “opportunity” are always dialectical and mutually transforming. Embrace change, promote change with a positive attitude, shape a good risk personality, and dance with risk. This is the law of nature and the wisdom for us to get along better with the world. Wucker’s new book has strong enlightening value for us to refresh our risk awareness and prevent and resolve risk events.
— Ren Zeping (Economist)  

YOU ARE WHAT YOU RISK In the News

Read, listen and watch more about Michele’s latest book, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World at the links below:


Recognition:
You Are What You Risk book cover with Next Big Idea Club seal

A Next Big Idea Club Spring 2021 Nominee
An AudioFile Earphones Award honoree (audiobook edition): “Michele Wucker examines how gender and age, cultural and family norms, and economic status impact how we view and handle risk. With refreshing, often hip, writing, she explains the perceptual flaws that cloud our ability to grasp the chances we take in life…this enlightening lesson is full of insights and strategies for seeing the risks we take more clearly.” 
A Porchlight Books Editor’s Choice:  “Beyond understanding risk on a personal, an academic, and even a geopolitical level, what I think readers will be left with is a better understanding of the topic that Wucker ultimately uncovers—reality. To live in reality is to understand risk, and that it is no longer confined to our daily lives or the life of the communities, countries, and nations we live in.”

News Coverage and Reviews:
Los Angeles Review of Books: Risk Management and its Discontents: “Timely….Wucker offers a cultured, societal, gendered, and generational look at risk across the world.” 
Take the Lead Women: How Risky Are You? Discover Your Risk Profile to Succeed
YOU ARE WHAT YOU RISK: A Review by Anne Janzer
Q&A with Deborah Kalb
Grist: The World Is Getting Scarier
Risk & Insurance Magazine: COVID’s Unsettling Impact on the Future of Work and What Perils and Potential Upsides Remain
Book review in The Rewired Soul
World Class Performer: Short Life Lessons from Michele Wucker
Maeil Business Newspaper (Korea)” [5 Years After The Gray Rhino, Author Asks “What’s Your Risk Fingerprint?” (Cover Story) (in Korean; use browser translater)]
Financial Times: Risk Specialists Draw Lessons from Greensill Saga
The Wall Street Journal: Losing Dollars by Pinching Pennies

Lists:
Milwaukee Journal Sentinel: 40 Books for Summer Reading
Capital Spectator BookBits: Six More for the Investor’s Bookshelf
Practical eCommerce: 14 New Business Books for 2021
Business Digest EU: Les lectures à ne pas manquer – Printemps 2021 [Books not to miss -Spring 2021]

Watch:
FlexJobs Webinar: Risk and the Future of Work: How to Thrive Amid Uncertainty
Sustain What? with Andrew Revkin: Two Experts Offer Personal Solution Paths Amid Complexity and Inevitability
YOU ARE WHAT YOU RISK Book launch “at” The Book Cellar in conversation with Amy Guth

Listen:
Next Big Idea Club Book Bites (download app to listen)
Disaster Zone Episode 41: Personal and Organizational Risk Management
Steady Trade Episode 200: Discover Your Risk Fingerprint With Michele Wucker
Human Risk with Christian Hunt: Michele Wucker on You Are What You Risk
IBTalk with Paul Lucas: Why You Are What You Risk
Populyst with Sami Karam: You Are What You Risk, with Michele Wucker
OODAcast: Michele Wucker on Identifying and Confronting the Obvious Risks of Gray Rhinos