YOU ARE WHAT YOU RISK -Coming April 2021

The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives.

What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do some people wait until the last minute to get to the airport while others get there much earlier than they need to? Why do entrepreneurs thrive in the face of uncertainty, while others cringe at the thought of leaving a stable nine-to-five job? Why are some countries quicker than others to face up to risks like pandemics, technological change, and climate crisis?

The answers to these questions define each person, organization, and society as distinctively as a fingerprint. Our risk fingerprints are a critically important but overlooked catalyst for innovation and creativity, entrepreneurial spirit, and success. They explain why we seize opportunities and avert obvious dangers –or succumb to stagnation, fear and failure. We ignore them at our peril, yet traditional risk management

In You Are What You Risk, Wucker examines why we avoid risk, when we should embrace it, and how we can re-examine our relationship with uncertainty, danger, and opportunity for both personal and professional success.

Risk-takers are motivated by factors as broad as culture and values, as specific as their personalities and past experiences, and as strategic as calculations about how much they have to gain or lose. But the deciding factor in whether they make good or bad bets lies in their awareness of the often-unconscious influences on their perceptions, choices, and behaviors.

Drawing on the stories of risk takers around the globe, and integrating economic, anthropological, sociological, and psychological insights, this ground-breaking and accessible book offers a completely new way to understand and face a changing world.

Wucker reveals insights, practical tools, and proven strategies that will help readers seize ownership of risk and make better choices, whether big and small. She shows how the new science of “risk personality” is beginning to shape business and finance, drawing on examples of activists, businesses, and countries seeking to create a healthy risk ecosystem that supports creativity, innovation, and positive entrepreneurship. 

You Are What You Risk answers important questions: Why are some people good at averting crises at work but a mess in their personal lives? Why are we more likely to take chances when we are part of a group than when on our own? Are we born with our risk attitudes or do we pick them up along the way? What is the right amount of uncertainty to live with?

Risk decisions have never been more crucial, particularly in a world where political turmoil, economic insecurity, technological transformation, and climate change have exposed us to unprecedented levels of vulnerability. You Are What You Risk is a clarion call for a new approach to risk, one that will surprise and challenge us as we look towards the future.

In the US: Pegasus Books (April 2021)

International English: Simon & Schuster International (May 2021)

Audio: Oasis (April 2021)

China: CITIC (2021)

Taiwan: Commonwealth (2021)

South Korea: Mirae Books (2022)

Pre-order HERE or at your favorite bookseller.

President Xi Jinping Warns of Gray Rhino Risks

China must be on guard against highly improbable, unimaginable “black swan” events while also fending off highly probable but often neglected “gray rhino” risks, Chinese President Xi Jinping told senior Communist Party officials at the opening ceremony of a study session at the Party School of the CPC Central Committee January 21st.

Xi spoke shortly after newly released economic data showed that in 2018 China’s economy had slowed to the lowest rate in 28 years.

“In the face of a turbulent international situation, a complex and sensitive environment, and the arduous task of reform … We must be highly vigilant against ‘black swan’ and ‘grey rhinoceros’ incidents,” he said. Xinhua News Agency issued a full statement on his talk.

Xi cited areas in which China faces major risks: politics, ideology, economy, science and technology, society, the external environment, and party building.

His comments generated worldwide news coverage, from Australia to Indonesia to Argentina, and helped send U.S. stocks down over concerns about the effect of a slowing Chinese economy on global growth.

Columnist Ana Fuentes of Spain’s El Pais newspaper wrote, “More than black swans, it appears that 2019 will be the year of gray rhinos, threats that we have identified but have not been able to or known how to stop.” Top on her list was the crisis of governability in the West.

THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore, was released in China by CITIC Press in February 2017 and has become an influential best-seller.

Books That Inspired Me in 2018

Wishing you all a very Happy New Year and peaceful and prosperous 2019!

Wrapping up 2018, I’m reflecting on the books I’ve read over the past year that have made the biggest impressions. They reflect a range of interests, from ruminations on the nature of risk and uncertainty, to how we classify personalities and attitudes, to a memoir of celiac disease, to a wide-ranging list of fiction.

Risk

Before he died on New Year’s Day 2015, Ulrich Beck was as close to a cult figure as a German academic sociologist could get. In the first five years after its publication, his classic book Risk Society sold more than 60,000 copies. Yes, with four zeroes. He’s not an easy read, but amid the dense academic prose in Risk Society and the later World at Risk are flashes of brilliance.

In similar tone and style, Zygmunt Bauman’s Liquid Times: Living in an Age of Uncertainty reflects on “a society impotent, as never before, to decide its own course with any degree of certainty, and to protect the chosen itinerary once it has been selected.”

Personalities

Merve Emre tells the story of the mother-daughter team who invented the ubiquitous Myers-Briggs personality test, leading to the $500 million psychometric testing industry and the controversies that surround it, in The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

In Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World, Michele Gelfand explores the cultural context of just what the title says: how wedded groups of people are to the rules they’ve set up to shape their society, and how willing they are to take risks in breaking those rules.

Celiac Disease

After she saw me put our waiter through the Celiac Inquisition as we caught up over brunch, a mutual friend of author Paul Graham recommended his memoir of learning to live with celiac disease, In Memory of Bread. His account of how he ended up in the hospital and was diagnosed is epic: an orgy of traditional bread baking (and eating) and craft beer brewing (and drinking). His baking tips are helpful. But what I really loved was how he put into words the worst part of celiac disease: the angst it causes in social meal situations. I gave it to a friend who also cannot eat wheat or other gluten products, and she loved it as much as I did before passing it on to her (also gluten-free) daughter.

Fiction

When Scott Turow spoke at a recent Authors Guild event here in Chicago, I picked up a copy of his recent international legal drama, Testimony, involving the atrocities of the collapse of the now-former Yugoslavia. I’m enjoying it as much as his earlier books, which gave me a glimpse of Chicago many years before I moved here.

Two of the year’s most celebrated novels fully deserve the praise heaped on them.

Madeline Miller’s Circe, a #1 New York Times bestseller, tells the story of the witch who turned Odysseus’ men into pigs. Since my dad has a master’s in classics and I grew up on Greek and Roman mythology, I particularly loved this fresh take on the Odyssey and related myths.

The family of “Marsh Girl” Kya, the protagonist of Delia Owens’ Where the Crawdads Sing, abandons her in their home in a swamp when she is seven years old. She raises herself, furtively interacting with the townspeople until their stories intertwine. Both a mystery and coming of age story, the book benefits from Owens’ own expertise as a naturalist.

Most of the other fiction I’ve read over the past year comes from around the world.

I cannot say enough how much I loved Turkish best-selling author Elif Safak’s The Architect’s Apprentice, the story of a boy turned elephant caregiver, architect, and man, and his interactions with royalty and ruffians in Ottoman-era Istanbul. Amazing detail, characters, and plot.

Two Chinese contemporary authors explore the nature of uncertainty through the (mis) adventures of two protagonists making their way through contemporary Beijing.

Orange Prize Finalist Xiaolu Guo’s semi-autobiographical Twenty Fragments of a Ravenous Youth is the story of a plucky would-be actress who leaves her country home for a career in Beijing.

The narrator of Xu Zechen’s Running Through Beijing has just been released from prison, and has to figure out how to make a life out of air permeated by the fine yellow dust that so often descends on Beijing. He hawks pirated DVDs and tries to make sense of old and new relationships.

After my trip to South Korea late last year (with a day trip to the DMZ), I discovered several wonderful authors. Min Jin Lee’s Pachinko, a National Book Award finalist, is an epic family saga set in the wake of the Korean War, which drives the protagonists to a complicated new life in Japan.

I picked up Han Kang’s Human Acts in Seoul on the recommendation of a Korean friend who said that it was even better than her Man Booker Prize winning novel, The Vegetarian. She tells the story of the violent student uprisings that took the lives of some of her characters, exploring people’s motivations in taking extreme risks on behalf of family members, friends, and their society.

My friend also recommended Gong Ji-Young’s Our Happy Time, perhaps an odd title for a book about a suicidal young woman and a death row inmate. But it works. The subject interested me in part because I’d heard about Korea’s high suicide rate, but what made the book work was the portrayal of the struggles of the main characters.

And from Japan, Keiko Furukura, the title character of Sayaka Murata’s Convenience Store Woman, is a singular personality, probably somewhere on the spectrum. An unlikely but welcome heroine, she breaks with social expectations and makes her own way through life in Tokyo.

I’ll be continuing my literary tour of the world in 2019 and am looking for books to add to my list. What books have moved you recently?

This article is part of my new weekly series, “Around My Mind” – a regular walk through the ideas, events, people, and places that kick my synapses into action, sparking sometimes surprising or counter-intuitive connections. 

Click the blue button on the top right hand of this page to subscribe to “Around My Mind” and get notifications of new posts. Please don’t be shy about sharing, leaving comments or dropping me a private note with your own reactions.

LinkedIn Editor’s Pick: From Black Swans to Gray Rhinos

LinkedIn Black Swan Gray Rhino

September 2, 2016

The European Union has known since the creation of the euro that the currency was bound for trouble if did not create workable ways to adjust for the wide differences among its national economies. Yet well into its second decade, its failure to do so threatens the currency’s future. The deadly defects in ignition switches and airbags at General Motors and Takata, and the emissions test fixing at Volkswagen were hardly a secret inside the companies, which covered them up instead of correcting them. Despite overwhelming scientific evidence of climate change caused by human activity, temperatures keep rising, with this July marking the hottest month ever recorded.

The reasons are different in each case, but the pattern is the same: humans consistently fail to respond to looming dangers, at astronomical costs in lives, money, reputation, and lost opportunities. Once you start looking at how many crises began with clear but essentially ignored warning signals, it becomes strikingly clear how often we miss opportunities to head off predictable problems.

Too many people take for granted that we cannot react in time to change the course of the disasters even when they are right in front of us. It’s well past time to challenge this assumption.

READ MORE, COMMENT AND SHARE ON LINKEDIN

World Economic Forum Agenda: The Gray Rhinos of 2016

The top right hand quadrant of the World Economic Forum’s annual Global Risks Report is home to highly likely, high impact dangers that have not been resolved: climate change, weapons of mass destruction, water scarcity, mass forced migration, and energy price shocks. All too often, policy and business leaders neglect risks like these even after recognizing them.

I call these risks “Gray Rhinos”: large, dangerous and heading straight for us. Unlike a certain large fowl that people can only envision if it’s the right colour, black rhinos are no more black in colour than white rhinos are white. They are all grey: something that is so obvious, yet too often missed.

Since I introduced the concept of the Gray Rhino at a Thinking Ahead talk at Davos in 2013, conversations with leaders around the world have helped me develop a framework to understand the progression of Gray Rhinos and strategies for overcoming them. This framework can improve our ability to confront large-scale risks in business, organizations and policy-making.

I’ve expanded the concept for the World Economic Forum Agenda, applying the Gray Rhino framework to the top 10 risks for 2016 identified in the Global Risks Report. Read more HERE.

Confronting a Superstorm of Challenges: A New American Grand Strategy

I was honored to moderate this year’s Tisch Forum on Public Health at Hunter College Roosevelt House, “Confronting a Superstorm of Challenges: A New American Grand Strategy,” on November 18, 2013.

 

Continue reading “Confronting a Superstorm of Challenges: A New American Grand Strategy”