YOU ARE WHAT YOU RISK In the News

Read, listen and watch more about Michele’s latest book, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World at the links below:


Recognition:
You Are What You Risk book cover with Next Big Idea Club seal

A Next Big Idea Club Spring 2021 Nominee
An AudioFile Earphones Award honoree (audiobook edition): “Michele Wucker examines how gender and age, cultural and family norms, and economic status impact how we view and handle risk. With refreshing, often hip, writing, she explains the perceptual flaws that cloud our ability to grasp the chances we take in life…this enlightening lesson is full of insights and strategies for seeing the risks we take more clearly.” 
A Porchlight Books Editor’s Choice:  “Beyond understanding risk on a personal, an academic, and even a geopolitical level, what I think readers will be left with is a better understanding of the topic that Wucker ultimately uncovers—reality. To live in reality is to understand risk, and that it is no longer confined to our daily lives or the life of the communities, countries, and nations we live in.”

News Coverage and Reviews:
Los Angeles Review of Books: Risk Management and its Discontents: “Timely….Wucker offers a cultured, societal, gendered, and generational look at risk across the world.” 
Take the Lead Women: How Risky Are You? Discover Your Risk Profile to Succeed
YOU ARE WHAT YOU RISK: A Review by Anne Janzer
Q&A with Deborah Kalb
Grist: The World Is Getting Scarier
Risk & Insurance Magazine: COVID’s Unsettling Impact on the Future of Work and What Perils and Potential Upsides Remain
Book review in The Rewired Soul
World Class Performer: Short Life Lessons from Michele Wucker
Maeil Business Newspaper (Korea)” [5 Years After The Gray Rhino, Author Asks “What’s Your Risk Fingerprint?” (Cover Story) (in Korean; use browser translater)]
Financial Times: Risk Specialists Draw Lessons from Greensill Saga
The Wall Street Journal: Losing Dollars by Pinching Pennies

Lists:
Milwaukee Journal Sentinel: 40 Books for Summer Reading
Capital Spectator BookBits: Six More for the Investor’s Bookshelf
Practical eCommerce: 14 New Business Books for 2021
Business Digest EU: Les lectures à ne pas manquer – Printemps 2021 [Books not to miss -Spring 2021]

Watch:
FlexJobs Webinar: Risk and the Future of Work: How to Thrive Amid Uncertainty
Sustain What? with Andrew Revkin: Two Experts Offer Personal Solution Paths Amid Complexity and Inevitability
YOU ARE WHAT YOU RISK Book launch “at” The Book Cellar in conversation with Amy Guth

Listen:
Next Big Idea Club Book Bites (download app to listen)
Disaster Zone Episode 41: Personal and Organizational Risk Management
Steady Trade Episode 200: Discover Your Risk Fingerprint With Michele Wucker
Human Risk with Christian Hunt: Michele Wucker on You Are What You Risk
IBTalk with Paul Lucas: Why You Are What You Risk
Populyst with Sami Karam: You Are What You Risk, with Michele Wucker
OODAcast: Michele Wucker on Identifying and Confronting the Obvious Risks of Gray Rhinos

YOU ARE WHAT YOU RISK Chicago Book Launch video

Chicago media personality Amy Guth moderates a conversation with Gray Rhino & Company CEO Michele Wucker about her new book, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World, for the Chicago launch at independent bookstore The Book Cellar, in partnership with Institute for Work and the EconomyChicago Global Shapers, Human Citizen Workplace, and The Authors Guild Chicago Chapter.

They are joined by Chicago-based interviewees Agam AroraPeter CreticosJermikko, and Genevieve Thiers.

Watch here:

YOU ARE WHAT YOU RISK

YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World, is now available at your favorite bookseller. Please support your local independent bookstore.

The book is:
A Next Big Idea Club Spring 2021 Nominee
An AudioFile Earphones Award honoree (audiobook edition)
A Porchlight Books Editor’s Choice

YOU ARE WHAT YOU RISK: A Review by Anne Janzer
Q&A with Deborah Kalb
Grist: The World Is Getting Scarier

Milwaukee Journal Sentinel: 40 Books for Summer Reading
BookBits: Six More for the Investor’s Bookshelf
Practical eCommerce: 14 New Business Books for 2021

What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why are cor­porate boards paying more attention to risky personal behavior by CEOs? Why are some countries quicker than others to recognize—and manage—risks like pandemics, technological change, and the climate crisis?

The answers to these questions define each person, organization, and society as distinctively as a finger­print. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, improve teamwork, and provide a beacon in a world that suddenly seems more uncertain than ever.

How you see risk and what you do about it depend on your personality and experiences; culture and values; the people around you; and even unexpected things like what you’ve eaten recently, the temperature in the room, or the fragrance in the air. Being alert to these often-unconscious influences will help you to seize opportunity and avoid danger.

You Are What You Risk is a clarion call for a new conversation about our relationship with risk and uncertainty. In this ground-breaking and accessible book, Michele Wucker examines why it’s so important to understand your risk fingerprint, and how to make your risk relationships work better in business, life, and the world.

Drawing on compelling stories from risk takers around the world and weaving in economics and social psychology, Wucker bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes, shows how the new science of “risk personality” is re-shaping business and finance, and reveals how embracing risk empathy can resolve conflicts. Wucker shares insights, practical tools, and proven strategies that will help you to make better choices, both big and small.

“There’s a huge need in the business world to better understand the human factors behind how we perceive and evaluate risks, and there’s no better guide than Michele Wucker. Drawing on the stories of compelling risk-takers, practical research, and proven strategies, You Are What You Risk treads essential new territory for executives who want their organizations to be innovative, creative, and industry leaders.” — Danielle Harlan, author of The New Alpha: Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership

“The world is complex. But if we can’t be aware of all things happening everywhere all the time, can we at least have a framework for understanding what risks loom large and small in our lives, and start to think rationally – as individuals, companies, governments, and societies – about how to respond? You Are What You Risk delivers that story, that framework, and that action plan.”
  — Parag Khanna, author of Connectography and How to Run the World

“As Silicon Valley illustrates, risk attitudes and behaviors are at the heart of why organizations and economies thrive or head for disaster. In You Are What You Risk, Michele Wucker explores the dynamics behind individuals’ and companies’ relationships with risk, from personal experience to cultural values to policy ecosystems. Her original insights and practical recommendations will help readers choose healthy risk-taking over dangerous missteps in business, life, and the world.”

  — Deborah Perry Piscione, author of Secrets of Silicon Valley and The Risk Factor

“Whether you’re an investor, entrepreneur, of simply trying to forge your career strategically in any field, you’ll benefit from Michele Wucker’s innovative, clear-eyed approach to taking wise risks and navigating uncertainty. This book will help you to get from ordinary to extraordinary.” — Laura Huang, Professor of Business Administration at Harvard Business School and Author of EDGE: Turning Adversity into Advantage

The Gray Rhino in BTS hit single”Blue & Grey”

The gray rhino inspired a lyric in the hit single “Blue & Grey” by the global K-pop phenomenon BTS released with its album BE in November 2020. BTS, which is known for smashing music records and bringing needed attention to under-appreciated issues, shone a full-on spotlight on mental health with “BE.” Vox called the release “essential pandemic pop.” The hit singles “Life Goes On” and “Blue & Grey” (which Rolling Stone called the album’s standout song) in particular refer to the pain of depression and loneliness during lockdown but offer a message of hope: we can get through this and life goes on.

A rap line in “Blue & Grey” uses the gray rhino as a metaphor for anxiety and depression: “This lump of metal does feel heavy/ A grey rhino that is coming toward me/ Absently, I stand with vacant eyes.”

Listen to the song along with real-time translations here:

My tweet about the song, which BTS’ official account “liked,” went viral and generated headlines in Japan, Taiwan, and Korea.

Watch below as BTS’s V (Kim Tae-hyun), who wrote the main text of Blue & Grey and was producer for the song, interviews J-Hope (Jung Ho-seok), who wrote and performed the song’s rap overlay including the gray rhino lyric. J-Hope begins discussing the concept around 9:10 in the video, explaining that “It’s also a term used in economics… It’s a term used to describe a danger that you’re aware is approaching, but you neglect and ignore it. Grey rhino is used to describe those dangers. And when I used that term it was like having a face-to-face with myself. The job I have has many dangerous factors, and there are other dangerous factors. But for these parts I have to carry with me the dangers I can’t be sure of. So instead of being afraid of it, I wanted to face it. And that’s what I wanted to convey.” In response, V says, “When I saw the lyrics, ‘gray rhino,’ I told our producers, ‘Holy moly, baam. Wow, grandfather!’ I think I’ve used all the exclamations I can think of!”

The Gray Rhino on The Innovation Show Podcast

In a wide-ranging conversation, Michele Wucker spoke with the inimitable Aidan McCullen for Episode 242 of the popular Innovation Show podcast, posted October 8, 2020.

Listen via your favorite podcast delivery channel:
Web http://bit.ly/2FwsOJw
Soundcloud https://lnkd.in/gBbTTuF
Spotify http://spoti.fi/2rXnAF4
iTunes https://apple.co/2gFvFbO
Tunein http://bit.ly/2rRwDad
iHeart http://bit.ly/2E4fhfl

Or watch below:

The Economist the World in 2021

The Economist invited Michele Wucker to contribute to its annual The World Ahead/The World in 2021 issue. The resulting article, Was the pandemic a gray rhino or a black swan?, was published November 17, 2020.

“Facing the daunting challenges ahead will require long-term thinking, a greater emphasis on the real economy rather than stockmarket performance and, above all, a commitment to hold ourselves and our leaders accountable,” she wrote. The article puts into context the gray rhinos ahead of us in 2021: climate change, financial fragilities, and inequality that has made the rich even richer while front-line essential workers struggle.

Read the full article HERE.

YOU ARE WHAT YOU RISK -Coming April 2021

The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives.

What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do some people wait until the last minute to get to the airport while others get there much earlier than they need to? Why do entrepreneurs thrive in the face of uncertainty, while others cringe at the thought of leaving a stable nine-to-five job? Why are some countries quicker than others to face up to risks like pandemics, technological change, and climate crisis?

The answers to these questions define each person, organization, and society as distinctively as a fingerprint. Our risk fingerprints are a critically important but overlooked catalyst for innovation and creativity, entrepreneurial spirit, and success. They explain why we seize opportunities and avert obvious dangers –or succumb to stagnation, fear and failure. We ignore them at our peril, yet traditional risk management

In You Are What You Risk, Wucker examines why we avoid risk, when we should embrace it, and how we can re-examine our relationship with uncertainty, danger, and opportunity for both personal and professional success.

Risk-takers are motivated by factors as broad as culture and values, as specific as their personalities and past experiences, and as strategic as calculations about how much they have to gain or lose. But the deciding factor in whether they make good or bad bets lies in their awareness of the often-unconscious influences on their perceptions, choices, and behaviors.

Drawing on the stories of risk takers around the globe, and integrating economic, anthropological, sociological, and psychological insights, this ground-breaking and accessible book offers a completely new way to understand and face a changing world.

Wucker reveals insights, practical tools, and proven strategies that will help readers seize ownership of risk and make better choices, whether big and small. She shows how the new science of “risk personality” is beginning to shape business and finance, drawing on examples of activists, businesses, and countries seeking to create a healthy risk ecosystem that supports creativity, innovation, and positive entrepreneurship. 

You Are What You Risk answers important questions: Why are some people good at averting crises at work but a mess in their personal lives? Why are we more likely to take chances when we are part of a group than when on our own? Are we born with our risk attitudes or do we pick them up along the way? What is the right amount of uncertainty to live with?

Risk decisions have never been more crucial, particularly in a world where political turmoil, economic insecurity, technological transformation, and climate change have exposed us to unprecedented levels of vulnerability. You Are What You Risk is a clarion call for a new approach to risk, one that will surprise and challenge us as we look towards the future.

In the US: Pegasus Books (April 2021)

International English: Simon & Schuster International (May 2021)

Audio: Oasis (April 2021)

China: CITIC (2021)

Taiwan: Commonwealth (2021)

South Korea: Mirae Books (2022)

Pre-order HERE or at your favorite bookseller.

COVID-19 Video Conversations

Michele Wucker has been in high demand for commentary on why so many pandemic warnings went unheeded and what we need to look for coming down the road including debt crisis. Here’s a compilation of recent video appearances.

Leadership Insights Episode 024
Brough Leadership Institute (South Africa)
Conversation with Andy Brough
July 8, 2020

An Insolvent World: Can We Avoid a Global Debt Crisis?
UN Global Compact Leadership Summit
Panel with Navid Hanif, Director of Financing for Sustainable Development Office United Nations Department for Economic and Social Affairs (UNDESA); Shari Spiegel, Chief of Policy Analysis & Development Branch, UN DESA), and Sebastian Grund, Harvard Law School
June 15, 2020

Transcending the Crisis
CEO Roundtable and Context of Things
Whitaker Raymond in Conversation with Michele Wucker
May 8, 2020


Is COVID-19 a ‘Gray Rhino’ Event?
Wildtype Media/Asian Scientist Magazine (Singapore)
Michele Wucker interviewed by Juliana Chan
May 22, 2020

Leadership Through and Beyond the Crisis
Micro Strategies
Michele Wucker in conversation with Lisa Nemeth Cavanaugh and Beverly Geiger
Micro Strategies
May 8, 2020

Twenty Minutes from the Future: Gray Rhinos and our Future
ImpactsCool (Italy)
Christina Pozzi in conversation with Michele Wucker
May 26, 2020


The covid-19 pandemic is not a Black Swan but a Gray Rhino: latest development of the pandemic in Europe and US 
Nottingham University Business School (China/UK)
A Dialogue with Michele Geraci, former Undersecretary of Finance for Economic Development for Italy
May 14th, 2020

Fireside Chat with Champions
A conversation with Deepak Pareek (India)
May 25, 2020


Black Swans, Gray Rhinos, and Tigers..Oh My with Michele Wucker
RCM Alternatives Derivatives Podcast with Jeff Malec
May 28, 2020